Selling products using third party distributors or agents has long been one of
the most effective and efficient ways of ensuring that a product receives
maximum exposure. However, in so doing, organisations which adopt this method
of selling often leave themselves open to “exposure” of another kind! Failure
to deliver the product by a distributor or agent, who is receiving monies
directly from the consumer and not handing them over to the supplier, is a
major risk for any supplier.
Citadel’s stakeholder service eliminates this risk entirely, whilst still
enabling suppliers to sell their goods via third parties. By using Citadel to
receive and account for the sales proceeds there are significant benefits for
all involved in the sale and purchase process:-
1) The distributor or agent is free to do what it does best
without having to employ additional staff to deal with receipt, accountability,
and distribution of funds.
2) The consumer can proceed with the purchase with
confidence, knowing that his funds are protected until such time as he receives
the goods.
3) The supplier can conduct its business safe in the
knowledge that its reputation will not be tainted due to non-delivery by one of
its distributors or agents.
Citadel is highly experienced in receiving and managing funds and operates both
on-shore and off-shore bank accounts in the British Isles, which are held under
a Declaration of Trust. All funds are received into accounts that are
recognised by Citadel’s bankers as “Client Accounts”. This means that they are
fully protected against the demise of any of the parties [including Citadel].
All standard forms of payment are accepted by Citadel and most currencies can
be accommodated. Electronic banking, fully computerised accounting and regular
financial reporting ensure an efficient and accurate service. Bind all this
together in a simple stakeholder agreement, and you have a watertight solution
to the problem of unwanted “exposure”!
If you are a supplier and would like to protect your reputation, boost consumer
confidence, and increase sales, contact Citadel today for an informal
discussion.